Catarina

Catarina is a high school student from São Paulo who turned her early struggles with math into motivation to make the subject more  accessible and engaging, especially for girls and Black students. In 2020, she founded  CatMat. 

Matemática, a digital project on YouTube and Instagram that uses simple language,  pop culture references, and relatable examples to demystify math and promote representation in STEM. The initiative has already reached nearly 40,000 subscribers on  YouTube and over 19,000 followers on Instagram, with students, parents, and teachers reporting significant changes in how they relate to math. 

CatMat is not only reshaping the  way math is taught but also inspiring confidence, interest, and a sense of belonging among  underrepresented youth. With future plans to expand into video lessons, workshops, and printed materials, Catarina is building a powerful movement that combines educational impact with youth leadership and social inclusion.