Yulia Koroleva (Switzerland) brings over 20 years of experience in Sustainability Management, working with international organizations, media, and research institutions. As co-founder of an Ocean TV channel, she combined entrepreneurship with environmental advocacy, delivering over 100 workshops on sustainable practices. Yulia’s academic credentials include a professorship at the Sustainability Management School (SUMAS) with diverse portfolio of courses, including Natural Resource Management, Sustainable Business Models, Responsible Management, NGOs and Environmental Policy. She contributed to the United Nations ITU’s Sustainability Policy.  Among her notable projects is the launch of the first Green Fitness Rating, designed to assess the sustainability of fitness clubs and centers. Her multidisciplinary approach — spanning academia, business, and media — positions her as a high-impact professional in the sustainability sector.